Measuring how visitors use your website is a pivotal factor when determining the success of a website.
Industry standard tools like Google Analytics require the right setup to ensure the data presented to you is accurate. Using accurate data increases our capacity to make effective suggestions and your ability to make better decisions.
Clean and concise data is a crucial pillar for your overall digital marketing strategy.
Our strategist has certifications in Google Analytics and Google Tag Manager. He is trained to use the key areas of each tool.
Here’s an insight into how we can help setup or review your website analytics.
Google Analytics, Tag Manager, Search Console and Bing Webmaster Tools
We begin by looking at whether all your website reporting tools have been setup correctly. Next we setup goal and event tracking, funnels and content grouping according to your business objectives.
Then we filter out all unnecessary traffic including bots and spiders. We use a mixture of automatic filtering and manual hostname research to ensure no unwanted traffic slips through the net.
To adapt to website and business changes
We regularly check and adjust your website analytics tools to ensure your data continues to be measured accurately. Changing markets and developments in your business and website will require regular measurement reviews. We want to ensure your website performance tools are being used to their full potential.
For your website to expand without repetitive cycles
Tag Manager is a phenomenally robust tool when it comes to measuring key actions on your site such as phone number clicks, scroll depths and video watch percentage rates.
What’s amazing is you can expand your site without having to manually insert tags or tracking. This removes the need of a web developer speeding up measurement installation processes and reducing costs.
Using Google Data Studio
Checking Google Analytics can be a daunting task. That’s why we use Google Data Studio to create bespoke dashboards that show the metrics and measurements that matter the most.
Better yet, these dashboards are delivered automatically to your email and are very easy to use and understand. We can also embed dashboards into web pages creating some truly amazing content marketing opportunities such as reporting stats on campaign pages.
So we can learn more about your website visitors
Understanding key metrics such as where your traffic is coming from, what search queries are bringing the most traffic to your site and your top pages for conversion helps us shape your entire digital marketing strategy.
Looking deeper into your data helps us identify which pages require improvement and how to develop your website structure and front-end content.
We’ve been supporting businesses with their digital marketing for over 7 years. Contact Adam for a chat about your project and how we can help.Contact Adam