Search engines are increasingly moving away from conventional keyword-based searches towards natural language processing.
That’s why we detect and understand the intent of your prospects when searching that go beyond traditional keyword research.
Keywords are still part of the foundation of organic search. We help discover new keywords and organise groupings which paves the way for more efficient visibility tracking, reporting, and analysis.
Our expertise also helps you understand keyword visibility gaps between your brand and competitors.
Content auditing and planning
We trawl through your content with a fine-tooth comb. This identifies weaknesses, opportunities, and improvements, which are consolidated into a prioritised production plan.
Your plan uses competitor intelligence and market insights to give your business a solid organic search strategy.
Site taxonomy and internal linking
We look at how your content is categorised and organised across your site to identify weaknesses, cannibalisations, and improvements.
Our consultants analyse internal linking between pages within each content category and identify improvements based on contextual relationships. This improves user experience and avoids navigation bottlenecks and bounce rate increases.
Backlinks and content marketing
We deliver backlink audits, disavowment preparations, competitor backlink analysis, and backlink gap reports.
This gives you a solid insight about how your competitors are acquiring links, which in turn may influence your content marketing strategy for link acquisition.
46% of Google searches are seeking local information. Our expertise optimises single or multiple business locations to help you gain greater visibility, traffic, and footfall from local searches.
Our consultancy delivers bespoke organic search training to individuals and groups either face-to-face or online. We charge by the hour or for an agreed course.
We can meet your requirements whether it be overall knowledge development for senior stakeholders or more in-depth process training with frontline personnel.