Agile, data-driven strategies
We create agile digital strategies as opposed to traditional linear planning and execution. We help you maximise the use of your data so you can make better strategic decisions.
Based on auditing, market insights and competitor intelligence, our approach is a data-driven, iterative and real-time emergent process with ongoing testing.
Market and brand research
Our team has quantitative and qualitative experience researching a wide-range of industries. We are devoted to understanding your brand personality.
We immerse ourselves in auditing the current state of your brand’s digital presence and identify growth opportunities in new or unrepresented markets.
Consumer journey mapping
We visualise the different stages traversed by engaged consumers. This identifies the needs and frustrations of your consumers at each stage.
We use this visual plan to identify gaps within your information architecture and page content.
We run a series of audits to understand how your competitors perform against your brand.
Link acquisition, coverage patterns, visibility trends, technical and on-page comparisons are examples of the KPIs we investigate. This gives you the necessary foundation for acquiring competitive advantage.
Data and performance reporting
We are ‘Google Marketing Platform for small business’ specialists. Our team ensures you are measuring the data that matters the most. We are also experienced at creating bespoke dashboards with data blending using Google Data Studio.