Search engines use links to discover new web pages and help determine how a page should rank in their result pages. The amount of hyperlinks to a web page was one of the original ranking factors used by Google in the early days of SEO. Many updates later, Google has refined how it uses links to understand a web page.
A successful link building strategy focuses on quality over quantity.
Identifying, evaluating and removing toxic links
Google has become more sophisticated at filtering low quality links.
Toxic backlinks puts you at risk of a Google penalty.
Our audits identify such links in preparation for removing and disavowing. We carry out regular auditing to help keep your backlink profile clean.
Comparing with your competitors
Our backlink gap tool maps out the links of up to 4 competitors helping us easily identify opportunities when crafting our outreach strategy.
The report also gives us a breakdown of authority scores so we can ensure you are only going after high quality links in line with Google’s webmaster guidelines.
Using high-quality content
Editorial links (also called natural links) are favourably viewed by Google. They take a lot more time to generate compared with acquired links. Building editorial links is essentially the foundation of digital PR.
We research publishing opportunities by analysing your industry and competitors. We are more likely to get coverage with sites that already link to your niche or topic.
We’ve been supporting businesses with their digital marketing for over 7 years. Contact Adam for a chat about your project and how we can help.Contact Adam