The Wedding Insurance Group is the only UK broker dedicated to providing the widest cover for the wedding industry. We are currently delivering a full service package to maximise brand visibility on Google and generate quote form completions and phone calls. Here’s a breakdown of what we achieved over a year.
Our strategy included a new website design based on the content maps for each audience personas. We also created a new keyword and link building strategy to increase rankings for all major product queries.
We created a new decluttered web design using a theme based on the brand livery. Each product page uses an individual set of colours making it easy for visitors to differentiate between each insurance product.
The website now contains a clear direction for visitors to find their information and take action using clearly identifiable calls to action.
We removed duplicate pixels, toxic links and redundant pages including all technical errors and warnings.
A new content marketing plan improved the editorial calendar and created new lead magnets, editable PDFs, videos and print adverts.
Our editorial team contribute regularly to industry leading magazines and liaise with paid media partners.
A new automated email structure was created to accomodate lead magnets and an onboarding sequence. We also manage the email schedule for all subscribers.
90% INCREASE IN WEBSITE QUOTE REQUESTS
8/9 PRIMARY PRODUCT KEYWORDS APPEARING ON GOOGLE PAGE 1
70% INCREASE IN AVERAGE SESSION DURATIONS
“Adam and the team have been instrumental on our new direction in digital marketing. Their ability to deliver all our service requirements gives our business a new competitive platform. As a result, in the last 9 months, our website quote requests are up 90%.”
DAVID BIRD, Managing Director – weddinginsurancegroup.co.uk
We’ve been supporting businesses with their digital marketing for over 7 years. Contact Adam for a chat about your project and how we can help.Contact Adam