Client background
Midland Eye is a private eye clinic and hospital that belongs to the Aspen Healthcare Group. Their ophthalmic team are leaders in their field and offer high-quality consulting and surgery to all patients requiring a wide range of eye care.
The challenge
The marketing manager wanted to add bespoke video content to the website and commissioned three patient testimonials and four FAQ videos delivered by their consultants. We agreed to shoot the videos over a course of two days to avoid disruption. The clinic is very busy delivering appointments and shooting footage outside of opening hours wasn’t viable.
The solution
We planned a shooting schedule that utilised spare appointment slots in a number of consulting rooms on the quietest days. This avoided any disruption to the appointments schedule and maximised the amount of time from each participating consultant.
The result
All videos were shot and delivered according to our agreed terms and specifications.