Anglia School of Motoring is a family run driving school since 1986 based in West Bromwich. The business proprietors came to us with a simple website that required expanding. For example, the old website did not contain pages for each area where the business delivers their services.
We created a new design that instantly communicates what the business does when visitors land on any page. Visitors can easily access key content using the visual menu on the home page.
We blended the testimonials into each service page and facilitated a new photo shoot with customers. This resulted in the cover photos of service pages matching the testimonial profile picture adding continuity.
We also integrated WhatsApp and Messenger which turned out to be the most popular methods of contact.
The digital skills of the business owners are limited. Therefore, we created a new and simple bespoke content management system. It’s extremely easy to use and doesn’t overwhelm the owners.
We developed Anglia’s existing web analytics by tracking all communication clicks and filtering out all unnecessary traffic and bots.
We designed a new logo to align with the new website. It uses a 1960s inspired font for the word ‘ANGLIA’ paying homage to the Ford Anglia which the business was named after.
The branding was used on new magnetic advertising plates for each car. We included the .com element to inform people who see the brand out on the roads.
I’m really happy with our new website. It has given our visitors more options for communicating with our business. Our traffic has increased and our bounce rate is down. UNIMETRICS always responded to our questions promptly.
Rita, Proprietor – angliaschoolofmotoring.com
We’ve been supporting businesses with their digital marketing for over 7 years. Contact Adam for a chat about your project and how we can help.
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