Client background
Anglia School of Motoring is a family run driving school since 1986 operating in multiple localities within the West Midlands.
The challenge
The proprietors came to us with a website that was in sore need of redevelopment. It was not mobile-responsive, contained out-dated design, used a confusing navigation system, and was hosted on a server that was embarrassingly slow.
The business wanted a site that reflected the high standards of tuition whilst clearly communicating their services and booking options.
The solution
We created a bespoke mobile-responsive WordPress theme and deployed the site to it’s own managed cloud hosting server. We created clear call to actions with multiple booking options and facilitated a new photo shoot with real-life customers from each locality who also gave testimonials. We refreshed the content of each page and included FAQs.
The results
The resultsOrganic traffic from Google increased 68.99% with total traffic increasing 55.67% when comparing the 11 months after the new site deployment with the previous 11 months.
Lessons enquiries increased by 55.21%
“I’m really happy with our new website. It has given our visitors more options for communicating with our business. Our instructors are busier thanks to Adam and the team. They always responded to our questions promptly.”
RITA, Proprietor – angliaschoolofmotoring.com