I was invited by the National Association of Wedding Professionals (NAWP) to deliver the keynote for their winter networking event. Our client, the Wedding Insurance Group are members of the association. We presented a discussion on SEO and shared tips on how to improve technical website performance.
Our client’s targets are small wedding businesses such as bridal shops, therefore, digital marketing is a topic in demand. As a result, our knowledge of technical SEO presented a great platform for representing our client. This is part of our strategy to transform the Wedding Insurance Group into a thought leader in the wedding industry.
As part of our full marketing service, we broadcast the keynote live on our client’s Facebook page and created a follow-up article in Bride Magazine earning our client PR coverage and three backlinks from a high authority domain.