Ever searched for your company name on Google and noticed your business address pops up in the info box? Our listing displays our full address because clients and prospects can visit our offices. But what if you want to hide your business address in your Google local listing? Perhaps you deliver your services to the […]
How digital PR improves SEO using backlinks; with an example
Digital PR can do wonders for an SEO strategy. Google and many leading SEO professionals have long preached the benefits of receiving backlinks from publishers with high authority scores. Strategically obtaining links from relevant influential websites is known as ‘Link Building’ and still is a crucial part of improving organic search engine rankings. Google even […]
How to install WordPress using a reverse proxy; an SEO perspective
Here’s the scenario. The server that hosts your main website cannot support WordPress but you want to use it as your blogging platform. What do you do? A common option is to install WordPress using a subdomain linked to your root domain. However, many SEO influencers contest this in favour of placing link worthy content […]
SEO keynote at the National Association of Wedding Professionals
Adam was invited by the National Association of Wedding Professionals (NAWP) to deliver the keynote for their winter networking event. Our client, the Wedding Insurance Group are members of the association. Adam presented a discussion on SEO and shared tips on how to improve technical website performance. Our client’s targets are small wedding businesses such as bridal […]
How to deal with fake and defamatory Google reviews
When you are purchasing a product or service online, you most likely peruse the reviews before making your decision. According to a study by Podium, 93% of consumers say online reviews have an impact on their intent to purchase. Business owners are very passionate about receiving accurate feedback from customers. In addition to using such […]
Key takeaways From BrightonSEO
Last Friday, I travelled to Brighton for the popular SEO conference called BrightonSEO. I heard about this biannual event after attending Search Birmingham and SEMrush’s client gathering. The event was highly recommended. Started in 2007 by Kelvin Newman and other SEOs above a pub, the event has grown to over 4,000 attendees from 40 countries! […]